By survey, the average business wants more new clients and customers over just about anything else. They want new customers from their PR, marketing and sales efforts and they want referrals from their existing clients and customers.
In fact, business owners are willing to do or invest in just about anything to add new business customers to their client base. However, they usually focus on the sales process and tend to target sales reps for any shortcomings though this would be targeting the very end of a chain of actions to get new business in the door, not the beginning.
So, how come?
It should make sense to you that if this is a problem that most business owners need to solve – no matter their size, they should have at least one full time employee working specifically to drive new business in the door from routine PR and Marketing efforts as well as working to get referral business leads from existing clients or customers and business associates.
Since getting new customers is the biggest problem most business owners are trying to solve, if this also fits your situation, then it is important to take a good look and begin to recognize why you havenât been able to devote the amount of time and energy needed in this area.
It is our intention that a few âlight bulbsâ go off and you begin to recognize how you can put business expansion into the forefront of your planning and management of the business instead of continually âputting out fires.â
In subsequent “Business Tips and Tricks” we will lay out a few things you and your employees can DO to increase the volume of new customers and start getting higher numbers of referrals from existing customers and business associates.
