You ask them!
If you were to find out the reality of the referral sources on a broad scale your marketing would be significantly more effective. You do this through effective surveys.
A survey is significantly more effective if done face-to-face with the referral source than if done by an outside third party, such as a marketing or consulting firm over the phone or through written surveys.
The findings determine the “buttons.”
[A “button” is the answer that is given the most number of times to your survey question – it’s what you then “push” in your subsequent promotional materials in order to get a response.]Any PR campaign that incorporates these points will be far better than anything you can dream up that fails to consider surveyed buttons.
To your success!
Call us if you have any questions or would like more information.
1-800-491-2828
