A Simple Marketing Assessment for Healthcare Practices

Let us begin with making a list of things you that can impact your marketing of
your practice. A complete and full practice analysis can be found in the Effective Business Analysis.

1. Are you too involved in patient care to have the time needed to market
your practice effectively?
2. When you have openings in the schedule do you work hard to fill them or
“get other stuff done?”
3. Do you have a staff member who does full-time marketing of your
practice?
4. Do you or does someone in your practice visit physicians on a REGULAR
basis?
5. Do you take the time to get to know the Receptionist in the referring
physician’s office because she is truly the gatekeeper to the clinician?
6. Do you visit doctors only because the numbers have sharply dropped?
7. Do you only visit existing referral sources?
8. How do you make your clinical results BROADLY known?
9. Do you find your brochure has little impact on your referrals?
10.Do current and past patients refer to you?
11.How do you get your current and past patients to refer?
12.Do you have a patient referral game?
13.Do you have a hotline where people can call and ask questions?
14.Do you offer free screens or check-up?
15.Do you sent a monthly newsletter to patients?
16.Do you send anything REGULARLY to existing referral sources?
17.Once you get a new referral source, do you DO anything via marketing
to strengthen that relationship so he will refer more? (Remember that
doing a good job with your patient is not marketing.)
18.What are you BROADLY known for treating? (If the answer does not come
to YOU within one second it is likely your potential referring doctors don’t
know either.)