The Typical Business Marketing Plan

Typically what happens in most businesses is that they tend to have a certain client or customer volume “ceiling” that they consider is all they can sell to or service because of the current staff situation or a number of other “reasons.”

In business the client or customer volume usually looks like this:

1. The new client or customer sales and service drops down in volume so they have to start cold calling, reworking their marketing, going out and start building new business relationships, meeting with vendors, business associates, associations, networks and so on…

Eventually, if you are effective, the new client or customer volume will begin to go up again.

1. However, since you are also a manager and it is likely that you have your own extensive “To-Do-List” to deal with, you can’t always go out and focus on building  new contacts and business relationships for your pipeline.

Business owners usually focus and work very hard to market and sell their products and services, then get them delivered to clients or customers and then do whatever they can to up sell or add new names to the client and customer-base.

Consequently, the new client or customer referral volume drops down and there you are, back  doing “A” again.

This is a called a “Roller Coaster” type of operation. Going back and forth propping up one end of the company’s sales and marketing process and then running over to prop up the other end.  .

Another interesting thing is that this roller coaster pattern is so typical in business that most business owners will wait way too long when the statistics are on a major, if temporary, uptrend to hire needed additional staff. They are usually so certain that the new client or customer volume will quickly go down… they don’t know why, but “it always does.”

The roller coaster in many businesses is primarily due to an inconsistency in promoting the company’s products and services, period!

Reaffirm yourself to remain laser-focused on promoting your business, which will also mean ensuring you have an adequate number of employees for sales and delivery because, if you do this, you will soon need them.

 Call us if you have any questions or would like more information.

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