Have you ever met with a referral source that did not appear to be interested in you? Well, it’s fairly likely that you have. Have you ever had a referral source ask you a question such as; “Can you tell me a little bit about your practice?” but, as soon as you
There is a point where you will need to establish regularity with the prospective clients and existing customers in your database letting them know that they will be hearing from you on a regular basis. This is over and above any “Opt-In” issue. It sets up a consent and predictability
The key to Public Relations is to become well known and well thought of by any and all referral sources, but it is important to know what would make your practice well thought of by these referral sources. From our extensive surveys, we know the answer; “Results!” And this answer came from all
By survey, the average clinician in private practice wants more new patients into their practice yet will spend less than one hour a month ACTIVELY doing anything to increase the number of referrals into the practice. How come? It would make sense to me that if this is the problem
A true marketing person would never get themselves in front of referral sources to “sell” them their services, but would get in front of referral sources in order to survey them. They would survey them in order to create more effective promotional tools to assist in the marketing of a specific product or
Let’s say you’re hiring an Office Manager. Fred has shown up for his interview and has Office Manager experience. How do we know how experienced Fred is? Well, we can take Fred for a tour of the office. Here’s how it could go: You take Fred to the reception area
What is “Public Relations” or “PR”? When people think of public relations, many think of the things they do that are public relations activities such as sponsoring a walk/run for diabetes or a food drive for the Free Store. These actions can be considered PR or public relations activities, but what result should
No! Those are sales actions and are designed to get you into a face-to-face situation with the someone who can directly affect your business and be able to “close” them to refer business to you by simply telling them to do so in a number of direct or indirect ways. If doctors are
To start off, you will need a complete database of qualified referral sources that could refer patients to you. Add to this database any referral sources that are already referring to you. One way to keep this list updated would be to contact your local phone company for a list of referral sources
You should notice that referral sources who are not actively referring to you don’t like you. That is what is called; the “Public Think.” You will be sending them promotional pieces that focus on the button “results” to persuade them to think newly about you and refer you patients. #1 Mail your promotional
As a Private Practice Owner, one of the things you end up having to deal with is preventing cancellations. If not kept under control they can cause all kinds of
Have you ever taken a look at any of these metrics in your practice? Average length of stay (how many visits to a SUCCESSFUL D/C) Average visit when patients drop
There is a lot of uncertainty right now in Private Practice Physical Therapy. If you take Medicare, you are looking at a possible 9% cut in reimbursements. Additionally, there is
So often, this is a problem for many private practice physical therapy owners. We got into owning our own practice to give us more free time to be with family,
New Patients are the lifeblood of the practice. As Practice Owners and Managers we live and die by whether we have enough people to help. Another way to look at
IS NOW REALLY THE RIGHT TIME TO HIRE THAT NEW THERAPIST? I was just having this conversation with a Measurable Solutions client and fellow business owner yesterday so I
