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Get an Employee to Help You with Referrals!

Some business owners feel that they need to be the first one at work each day and the last to leave each night. Is this YOU?   There is a common belief that; “If you want anything done right you have to do it yourself,” and that being a responsible

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Did The Prospect Really Just Say That?

While watching a bit of news on TV the other day, a short segment was done for job hunters. The theme of the segment was: “what not to say in the interview.” Let’s take a look at a few of these: “I’m really nervous.” This short and honest statement could

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How Does Your New Staff Applicant View the Future?

A great variety of questions can be asked during the hiring interview. In the following examples, you want the applicant to give you an idea of what the future looks like: What do you see as growth potential for you personally with our company? Where would you like to be

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Handling the Roller Coaster Practice

Let me share with you why the patient volume will go down just as it seems you have hit your peak and take on a roller coaster look. As you start hitting the ceiling of patient volume or tolerance level at your current staffing levels, there will be a counter-effort

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When Hiring Ask VERY Specific Questions

When Hiring Ask VERY Specific Questions You can get a good idea of how someone will perform by asking very specific questions. You want to know how they’ll handle different situations that come up.For example, if you’re hiring for an Office Manager position, here are some questions to ask: A

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Get a Staff Member to Help!

Some business owners feel that they need to be the first one at work each day and the last to leave each evening. There is a common belief that if you want anything done right you have to do it yourself and that being a responsible practice owner requires it.

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Marketing Versus Sales

A true marketing person would never get themselves in front of prospects to sell them something, but would get in front of them in order to survey them.   They would survey them in order to create effective promotion to assist in the marketing of a specific product or service

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What is Really Important to Your Referral Sources?

How can you find out what your referral sources really think is important? You simply ask them! If you know the reality of referral sources on a broad scale your marketing would be significantly more effective. You can accomplish this through effective surveys. A survey is significantly more effective if done face-to-face

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Staffing the Business for Expansion

Here is something interesting… If you are just starting a new business and you are the first employee, then as the owner the second person you might hire is usually a sales rep or the receptionist and typically the third person you hire is the office manager or finance person.

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How Do you Make an Educated Guess When Marketing?

There are many times when you will most surely lack survey data yet have to put together a promotion piece. A common mistake made when people put together promotional pieces is that they are thinking from their own viewpoint or perspective what a prospect might be interested in it. That

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