You ask them! If you were to find out the reality of the referral sources on a broad scale your marketing would be significantly more effective. You do this through effective surveys. A survey is significantly more effective if done face-to-face with the referral source than if done by an
Let us begin with making a list of things you that can impact your marketing of your practice. A complete and full practice analysis can be found in the Effective Business Analysis. 1. Are you too involved in patient care to have the time needed to market your practice effectively?
Typically what happens in most businesses is that they tend to have a certain client or customer volume “ceiling” that they consider is all they can sell to or service because of the current staff situation or a number of other “reasons.” In business the client or customer volume
This is the classic hiring question. But it doesn’t always get the answer you’re looking for, which is simply an unrehearsed answer. Asking the prospect why he wants to work at your company will often get a prepared answer. Here are some examples: “Well, I’ve looked over your web site
You want to create a mystery with referral sources and get them referring, but you want to be careful not to tell the referral source how you do what you do. Exactly how would you do that and still get him interested in knowing more about your facility or actually starting to
Have you ever met with a prospective buyer or client and they didn’t appear to be interested in you? It’s fairly likely that you have. Have you ever had a prospect ask you a question such as; “Can you tell me a little bit about your business?” But, as soon
By survey, the average business wants more new clients and customers over just about anything else. They want new customers from their PR, marketing and sales efforts and they want referrals from their existing clients and customers. In fact, business owners are willing to do or invest in just about
Week after week I talk to business owners who tell me that they have tons of clients and customers who have sent them new prospects over the years, but when I ask them what they do to get these people to refer new business to them they usually say they
Utilize Social Media to maintain and expand communication with your current client and customer base. Keep them up to date with all of the company good news and product or service changes and improvements. Post information that they would want to send to their Facebook, Google+ and LinkedIn friends
Of course this is something you know, but how often do we see a fabulous résumé and then omit doing a thorough interview as we believe we’ve got the right person? Or worse, we conduct a hiring interview with the intention of ensuring this person gets hired. In other words,
As a Private Practice Owner, one of the things you end up having to deal with is preventing cancellations. If not kept under control they can cause all kinds of
Have you ever taken a look at any of these metrics in your practice? Average length of stay (how many visits to a SUCCESSFUL D/C) Average visit when patients drop
There is a lot of uncertainty right now in Private Practice Physical Therapy. If you take Medicare, you are looking at a possible 9% cut in reimbursements. Additionally, there is
So often, this is a problem for many private practice physical therapy owners. We got into owning our own practice to give us more free time to be with family,
New Patients are the lifeblood of the practice. As Practice Owners and Managers we live and die by whether we have enough people to help. Another way to look at
IS NOW REALLY THE RIGHT TIME TO HIRE THAT NEW THERAPIST? I was just having this conversation with a Measurable Solutions client and fellow business owner yesterday so I
